Hiding politics in plain sight cause marketing corporate influence and breast cancer policymaking patricia strach examines how market mechanisms such as cause marketing shape public understanding and public policy introduces a new concept commercial social movement to describe and explain what it is that groups that use market mechanisms do. Hiding politics examines the costs of employing market mechanisms especially cause marketing as a strategy for change market mechanisms do more than raise awareness of issues or money to support charities they also affect politics using original survey data content analysis and a case study of breast cancer this book shows that cause marketing addresses particular kinds of issues tangible social welfare concerns and does so in particular ways as positive and consensual . Hiding politics in plain sightcause marketing corporate influence and breast cancer policymaking patricia strach print publication date 2016 isbn 9780190606848 publisher oxford university press google preview abstract faced with a stigmatized disease shrouded in silence in the 1980s and 1990s breast cancer activists with business backgrounds partnered with corporations to sponsor runs . Hiding politics in plain sight explores what happens when contentious politics are usurped by market mechanisms and the illusion of consensus focusing on the pinking of breast cancer patricia strach illuminates the ways in which activists with corporate backgrounds raised awareness about a previously taboo illness but did so by framing it in ways that led the public to view it through . For breast cancer awareness month we hear from patricia strach the author of hiding politics in plain sight cause marketing corporate influence and breast cancer policymaking oxford university press 2016 strach holds a dual appointment in the departments of political science and public administration at the university of albany state
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